Today’s market dynamics are ever-changing thanks to retail shopfitters making their mark in the industry. It’s no surprise that customers are drawn to your shop’s layout, which is why it’s important to nail the aesthetics of your store right from the start. The products in your store should be presented in a way that attracts customers so you can make the most out of every foot traffic. If there is no coherence between your store’s space and your product’s positioning, it can affect both your sales and revenue.
This where a good shopfitting comes in. You want to organise your products in a neat and organised manner so your customers can have easy access to what you’re selling. There’s something to be said about a product that’s displayed beautifully. It’s like people are compelled to make a purchase because of how well the product is presented and this can only be achieved with the right shop fitting. Here we’ll be discussing why it’s important to choose the right shop fittings to help maximise revenue.
1. Building a brand by attracting customers
When establishing a brand identity, you want to focus on not just your products, but the overall customer experience as well. This means taking into account how your customers feel the moment they step inside your shop. A good shopfitting highlights your products and make them stand out. Aim to keep the layout comfortable yet attractive for the customers. They should be able to navigate your store freely and find out what they’re looking for instantly.
If the placement of your products are out of whack, people might lose interest in browsing your retail store. It’s all about the presentation and the overall vibe of your shop so make things as attractive as possible.
2. Get them hooked to your shop
Acquiring foot traffic to your retail store is meaningless if you can’t convince them to stay around. You should fit out your shop in a way that allows them to expand their interests to other products. Provide them with plenty of options to choose from and make sure the lighting is on-point. For example, if you’re selling beauty products then you might want to use colours that are soothing and relaxing to the eye. If you’re selling athletic shoes, an edgy and sporty look will benefit your shop and get customers hooked to your products.
3. Don’t forget about the functionality
You don’t want to lose the functionality of your retail store by focusing too much on the aesthetics. It can be quite easy to get carried away when fitting out your store so make sure every detail you add serves a purpose. Make use of trolleys, cabinets, and racks to display your products in a unique manner. You can get a good idea of how it will turn out by looking at its 3D modelling solution. From there you can make changes to the design of your retail store before the fixtures and lighting are added. A professional shopfitter can help you in this regard to ensure that your shopfitting is perfect for the niche that you’re in.
How to Choose the Right Shop Fittings
Choosing the right shop fittings is not just a matter of utility. They create an impression about your brand in general and thus, the first question you should keep in mind is “what kind of impression do I want to create?” If you’re trying to aim for a sporty atmosphere, your choice of shop fittings would likely be different than if you were to create a sophisticated environment.
Here are five key tips to help you choose the right retail display solutions:
1. Colour scheme and branding.
It may appear like a forgone conclusion to match your shop fittings with the official colour scheme that your brand uses, but in reality, this is something that many first-time business owners overlook. Take pharmacies for example — you want to choose shop fittings that look neat and clean, things which are highly affiliated with the healthcare industry. This means you should use shop fittings that have lighter shades.
Always consider your brand’s colour schemes to help compliment your products when they go on display.
2. Use other available styles
Aside from the standard cabinets, shelves, and modular racks, you can also make use of other customised solutions to help maximise your store’s space. This offers an inviting and creative take on displaying your products that are bound to catch the attention of customers the moment they step inside.
3. Maximise product exposure
Product visibility and accessibility are two of the most important considerations when selecting shop fittings. This allows you to maximise product exposure and boost sales totals by highlighting your products. Sometimes it’s more than just the shop fittings themselves, but a combination of sufficient lighting and a well-designed store layout that will entice customers to buy your product.
4. Protect your assets
Amidst this whole shop fitting selection process, it’s important to keep an eye out on your valuable assets. If you’re displaying high-end pieces, consider having them encased in a display case with built-in security features. That way, customers can marvel at the beauty of your expensive products without you having to worry about it getting stolen.
5. Practicality and versatility
A retail business that has a lot of product turnover requires a shopfitting that can handle its changing display needs. Clothing stores are a good example wherein new merchandise is coming in every season. Choose retail display solutions that are versatile and practical enough to accommodate your vast supply of products.
A good shopfitting can never be understated and is a crucial component in running a successful business. Shop fittings have a profound effect on customer perception and you want to make a strong impression to convince them of buying your product. These strategies will help you choose the right shop fittings and create an attractive display of products that are easily accessible by your customers.