When it comes to store, there must be at least several fixture which the products are placed for display. This allows the products to be organized in a proper manner. Customers can easily locate the product they need while shopping around the store. Therefore, whenever a company opens a store, store fixture display is one of the most important things to be considered.
However, there are a lot of store fixtures available. Some are grids while others are display racks. There are also shelves and showcases. You could also find stores which use counter-top and floor displays. And there are slat-walls and many more. In order to help you choose the right store fixture display, consider these following things.
1. Nature of your business
You need to base the store fixture depending on your business. If your business displays elegance and sophistication, you should not settle on cheap store fixtures. If your business is all about gadgetry and advanced technology, your store fixture should also be more advanced than the regular store fixture. You also need to consider the branding of your business when it comes to store fixture. You might need a specific color or design of store fixture.
2. Store space
You need to know the exact space you have in your store. This will help you determine the quantity and size of the store fixtures you need. If the store is small, you need to choose smaller store fixtures or just a couple of store fixture displays. If you have a lot of space, do not settle for tiny store fixture but go for those larger store fixtures.
3. Target market
You need to identify the majority of your target market. If you customers are mostly female, feminine style store fixtures are ideal. For children, go for store fixtures with toy designs or bright colors. For stores specific for men, choose masculine type of store fixtures.
Your product is a critical factor that will influence how you select your store fixture display. If you are selling large and heavy equipment, look for store fixtures which can accommodate both the size and weight of these equipment. If you are selling jewelries, choose glass-type store fixtures which can provide excellent view to the customers. For bookstores, shelves are the best store fixture display.
5. Set or individual store fixture
If you are concerned about branding, choose store fixtures that come in set. However, if you are just a small store, you can still use individual store fixtures until you decide on your branding.
Need a nice design for your store displays, please feel free to contact us for a free design service.