Nowadays only having good products is not enough. To keep that ongoing selling you’ve to convert your instant customers into regular. You have to offer a great shopping experience to your customers. And with pop displays, you can easily do this without any extra hard work. So, let’s see how it will work.
What is a POP display?
POP means point-of-purchase. A pop display is stuff that is used in retail stores to hold or promote products. To clarify, a pop display is an advertising material that promotes products in a store by holding them or standing next to them. These things are generally placed inside of the store where the actual sale happens.
Do Pop Displays Help Improve The Customer Experience?
Yes, they do. Custom pop displays come with many features that really generate more sales. Also, customers are always getting attracted to their unique looks and designs. In addition, the pop displays offer many more benefits… that improve the customer experience when purchasing. We will discuss this briefly later in this article.
Before thinking of pop displays, you should do one more thing. If you can identify your customers’ expectations from your store … and you apply them to your pop displays … customers will find what they need and you can successfully enhance their experience using pop displays.
Identify Customers’ Expectations First
A survey tells that customers expect these things during shopping:
- Easy access to the products. It is important to feel the product.
- Easy access to the product information like features, benefits, price, etc…
- Likes to see related and matching things together.
- Likes to try new and unique things.
- Expects multiple options for the same category products.
- Good lighting to understand the perfect shade and color.
Above all answers are come from different types of customers from different stores. Try to do a simple survey in your store and note down important quotes. After that, implement those with your pop displays.
Improve your Customer Experience with POP Displays
So, here are some professional tips below. If you apply these you can successfully improve your customer experience with pop displays:
Understand The Audience First
In a retail store, you may discover many types of peoples with their different needs. But if you’re selling only one category product like mobile phones or only clothes… then you’ll get only those people who need those things. So, understand what they need, why they have come here, the occasion, etc…
After that, choose a custom pop display with a clear, recognizable, and coherent image or graphics and colors. This type of pop display is never neglected by the targeted audiences per sure. They will get noticed and impact customers’ minds.
Make Your In-store Plan
Once you’re done with your audience needs, now focus on your store’s pop display decor. However, customer experience can happen accidentally or your pre-planning. So, plan and make the theoretical visions and cool ideas into reality. Explore your brand in front of the world with organized pop displays.
If you’re confused with your in-store pop display decoration, Aldrich can help you. We will hear from you and make your store pop display plan. Here in Aldrich, you’ll get any types of pop displays with your dream design and colors.
This is one of the best ways to make customer experience happen. Make you pop displays with unrivaled creativity and eye-rubbing shapes or design. For example, a big heart with an envelope at its center and some beautiful heart-shaped boxes filled with chocolates. This will make your customers say “WOW”.
Also, if you’re selling tech products then you can send your customers to a sci-fix movie scene in their imagination but in your store. To do that, you’ve to create the atmosphere of that scene. And nothing but with pop displays you can make it. These are just random ideas, think yours and make that happen.
Place it Matching Matching
Shoppers are always like to see matching things together. Also, they love to get their work done. So, try to put the same category products on the same display. For example, buy custom pop displays of human shapes. After that, put some amazing and trending clothes on it with some matching ornaments. This will make the customer imagine him/herself in the place of that display.
Don’t forget to add related colors and lightings to the pop displays. This will explore your brand along with the display and product. And improve your customers’ experience while visiting your shop.
Easier Access To The Product
This is the best way to enhance customer experience with pop displays. Don’t put your products on the cover or behind the lock in a display. Customers want to touch, feel, and try the product before buy. So, keep the stuff closer and open for all customers. Thus they will feel comfortable in your store and make more purchases. Also, this will improve their experience.
You know that buyers like to get information about products easily. So, if you’re about to launch something new… then it will be great if you use your pop displays to advertise that product in advance. Also, if you’re an owner of a grocery store then at least try to attach a price. Similarly, for mobile phones, you can use small pop displays with device features. As a result, customers will get the info and satisfied.
Follow The Pop Display Trend
Customers are always like to see the trendy stuff around. Try to implement this idea in your pop displays. Always try to keep your pop displays clean and updated. You can follow some magazines’ or Aldrich Shop Fitting website. You’ll get the latest display news and designs from there. Above all, don’t forget to experiment with pop displays in your store.
In conclusion, pop displays are magic but you’ve to know the perfect way to use them. Nicely use will bring more profit and misuse can cause harm. Hope this article will help you to improve customer experience using pop displays.
If you’re looking for amazing, trending, high-quality custom pop displays then remember one name, Aldrich. Check out Aldrich’s products and make a contact to step forward towards success.